Climate Adhesive Branding
Creating a new brand for an industrial product that improves safety during natural disasters, extends structural longevity, and ultimately saves lives.
Client
Climate Adhesive
Project
Brand Identity
Category
Industrial Product
Roles
Logo Design
Brand Design
"When buildings survive, people survive."
Climate Adhesive was developed in response to the substantial loss of life and property experienced in violent weather related climate change.
Along with a host of critical co-benefits, it also mitigates against structural damage from earthquakes.
Flexible
Durable
Preventative
Industrial
Trustworthy
Create a corporate logo for the emerging durable infrastructure company, “Climate.” In extreme weather conditions such as hurricanes and high winds, Climate’s products are designed to improve the resilience of buildings and structures against external forces.
One of the products in this portfolio is an adhesive with 250 lbs of holding power. This material offers exceptional elasticity and can stretch in multiple directions, positioning it as “the universal adhesive for constructing survivable buildings.”
E A R L Y I T E R A T I O N S
The chosen logo features bold, slab-style linework and typography, evoking stability, strength, and confidence. Two S-curved elemental shapes soften the overall mark while alluding to both the adhesive’s flexibility and the forces of nature it is designed to withstand.
