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Hephzibah Brand Video

A brand video capturing the heart of Hephzibah Children's Association—bringing to life its mission to help children thrive and families flourish through compassionate, community-based care. Crafted to feel warm and human, the story highlights the impact of their work and the people at the center of it.

Client

Hephzibah Children's Association

Project

Brand Video

Hephzibah is Oak Park’s oldest social service agency. Founded as an orphanage in 1897. Their mission is to help children thrive and families flourish through innovative, community-based programs.

What is Hephzibah?

Hephzibah, Oak Park’s oldest social service agency, supports children and families through innovative, community-based programs. They were looking to create a video that would better capture the warmth and story of their work. After collaborating with the client, we aligned on a hand-drawn visual style using their brand colors to convey a more human, approachable tone.

I developed the storyboards and created the final visual assets, which were then handed off to an animator to produce the finished video.

Below are a few examples of the storyboards I provided for animation.

After exploring several art styles, we landed on a youthful, hand-drawn approach that is energetic yet soft and rounded. The brand palette was expanded to include playful gradients and a broader range of secondary colors.

After testing multiple animation styles, we chose a slower frame rate to create a more nostalgic feel and gently soften the tone for such serious subject matter.