Hephzibah Brand Video
A brand video capturing the heart of Hephzibah Children's Association—bringing to life its mission to help children thrive and families flourish through compassionate, community-based care. Crafted to feel warm and human, the story highlights the impact of their work and the people at the center of it.
Client
Hephzibah Children's Association
Project
Brand Video
Category
Non-profit
Roles
Art Direction
Illustration
Storyboards
Hephzibah is Oak Park’s oldest social service agency. Founded as an orphanage in 1897. Their mission is to help children thrive and families flourish through innovative, community-based programs.
Hephzibah, Oak Park’s oldest social service agency, supports children and families through innovative, community-based programs. They were looking to create a video that would better capture the warmth and story of their work. After collaborating with the client, we aligned on a hand-drawn visual style using their brand colors to convey a more human, approachable tone.
I developed the storyboards and created the final visual assets, which were then handed off to an animator to produce the finished video.
After exploring several art styles, we landed on a youthful, hand-drawn approach that is energetic yet soft and rounded. The brand palette was expanded to include playful gradients and a broader range of secondary colors.
After testing multiple animation styles, we chose a slower frame rate to create a more nostalgic feel and gently soften the tone for such serious subject matter.
