Crafting visuals for Read.ai’s blog, social, and web experiences, I partnered with the team to scale branded content with clarity and consistency. Beginning with a thoughtful assessment of the existing brand, I explored ways to extend and evolve it—introducing a more vibrant, engaging visual language that better resonates with their audience.

I supported the creation of marketing and campaign assets during a period of rapid product growth, including a reported 12× increase in monthly active users and a 15× increase in meetings captured year over year. The work spanned campaign creative, product launch assets, and data visualizations, all aligned with the product’s approachable, user-friendly experience across Zoom, Google Meet, and Microsoft Teams.